BRAND

I bridge the gap between aesthetics and functionality. My approach unifies visual systems, packaging, and product architecture to create cohesive, scalable brands. The result is an identity that stays true to your soul while operating with high-performance precision.

Brand · Creative

Reinventing a familiar brand.

Brand guidelines, packaging, and typography for a global transformation.

My Role:
Brand Guide Design
Packaging Design & Production
Font Design

Stage:
Enterprise

Sector:
Food & Beverage
Quick Service Restaurants (QSR)
Consumer Brands

Brand · Strategy · Creative

Giving emerging tech a point of view.

Helping shape a clearer, more cohesive brand experience across a complex ecosystem of products, services, and experiences.

My Role:
Creative Direction
Brand Strategy
Content Strategy
Marketing Strategy
Font Design

Stage:
Enterprise

Sector:
Emerging Technology
AI
Robotics

Brand · Digital · Strategy

Building Bridges for Brilliant Minds.

Building a brand for the future of science media. A new identity and digital experience for an editorial platform connecting researchers, ideas, and the broader scientific community.

thetransmitter.org

My Role:
Brand Strategy
Creative Direction
Digital Design
Design Systems

Stage:
Nonprofit

Sector:
Media & Publishing
Science & Research
Healthcare & Neuroscience
Digital Platforms

Brand · Packaging · Creative

Capturing the Ethos of Hemingway.

Bringing a rich history and adventurous spirit into the modern world.

My Role:
Brand Design 
Packaging & Print Production
Design

Stage:
Startup

Sector:
Food & Beverage
Alcohol & Spirits
Consumer Goods

Brand · Packaging · Creative

Crafting a distinctive spirit.

A brand identity and packaging system built around craftsmanship and character.

My Role:
Brand Design 
Packaging & Print Production
Brand Book Production

Stage:
Startup

Sector:
Food & Beverage
Alcohol & Spirits
Consumer Goods

Brand · Creative · Strategy

Real Lucky Underwear. Real Positive Vibes.

A playful product and brand built around luck and optimism.

My Role:
Brand Strategy
Marketing Strategy
Ad Campaign
Branding

Stage:
Enterprise

Sector:
Retail & Consumer Goods
Apparel
Consumer Products
E-commerce

Brand · Creative · Product

Getting lost on purpose.

A personalized adventure experience built around discovery.

My Role:
Creative Direction
Brand Design
Product Design
Experience Design
Ad Campaign
Print Production

Stage:
Enterprise

Sector:
Travel & Tourism
Lifestyle & Adventure
Innovation
Technology & Software

Brand · Packaging · Creative

Designing hydration.

Updating an iconic beverage brand through refreshed identity and packaging.

My Role:
Brand Strategy
Packaging
Design

Stage:
Enterprise

Sector:
Beverage
Consumer Packaged Goods (CPG)
Health & Wellness